I frequently use Facebook to keep in contact with family and friends. On FaceBook, I’m quite happy to post photographs, status updates, and other such items.
However, my friends and family utilize Pinterest (pinterest.com, and there is also a free Pinterest app) to share their thoughts, photographs, likes, and hobbies with the world (pins). Often, the best way to begin is by searching for the topic you’re most interested in.
They use Pinterest to share things, but they spend a lot of time “pinning,” or clicking on and looking at the information that has already been shared by others.
On first impressions, you may find the website difficult to navigate due to its reliance only on graphics. I’m sure I was.
Feeling Left Out:
Despite this, I was still left out. As a result, I went to Pinterest.com and opened an account to see what all the fuss was about.
Here are some of my opinions, what I appreciate about Pinterest, my observations about how it works, how it differs from other social media platforms, and if it can be utilized for personal enjoyment or as a business tool.
How Does Pinterest Work?
So, what is Pinterest, and how does it function?? Pinning photos or videos to a board (i.e. a collection of ‘pins,’ generally with a similar topic) allows users to visually share, and find new interests by exploring what other users have posted.
To use “Lens” you:
- Open the Pinterest app on your mobile device and tap
- Tap the camera in the search bar
- Pinch to zoom or tap on a specific object to focus your camera
- Tap the button to snap a picture or select a photo from your camera roll
- Explore and discover ideas
Log in, like other people’s posts, or create your own, and you’re all set!
You may share your interests and hobbies with others and find those of others who share your interests through the visual orientation of the social network, which focuses on the notion of a person’s lifestyle.
A “Pinterest Lens” function has also recently been implemented. If you take a picture of something on Pinterest, Lens allows you to uncover ideas that are inspired by that image.
Through the use of images, this social network focuses on the idea of a person’s personal style, allowing you to connect with other people who share your interests and find new ones.
The Lens Is a Great Added Feature in The Pinterest App.
The mission of Pinterest is to “connect the globe by sharing and discovering amazing things,” according to the company’s website.
Using the Pinterest bookmarklet, users may either upload a picture from their PC or pin web pages they find interesting.
Like Other Social Networks
Pinterest, like most other social networks, allows users to engage in a wide range of typical social networking activities.
They may do this by pinning material from their friends, liking and comment on other people’s boards, re-pinning content to their own boards, sharing others’ media on Facebook and Twitter or emailing it, or even embedding individual pins on their website or blog.
2013 was a huge year for Pinterest. For the first time, they outperformed email and Facebook as a means of exchanging information, which was considered to be impossible only a short time ago.
Pinterest estimates that it will have over 320 million monthly active users by the year 2020. Today, Pinterest has a male user base of over 40% and is the internet’s third-largest social network.
Not Just Cooking and Decorating
After initially focusing on themes like food, décor, fashion, and gardening, Pinterest has expanded to include a wide range of other topics of interest to women. Over time, the site’s user base has grown to include people of every gender and age.
The fact that there are boards for hobbies like flyfishing, hunting, and cigars on Pinterest was a nice surprise to me, so I wouldn’t be shocked if you found an image from almost any category.
What Is Pinterest Used For?
New data from online content distribution firm ShareThis shows that Pinterest is currently the fastest-growing media platform for sharing online content.
In the third quarter of 2013, ShareThis examined more than 120 social media networks and two million websites for the number of monthly ShareThis shares.
Content sharing on Pinterest climbed by 19.2 percent in the last quarter of 2013, while LinkedIn content sharing rose by 15.1. Content sharing on Facebook increased by 14.7%, whilst it decreased by 7.6% on Twitter. (An infographic is seen below).
Pinterest for Business
To take advantage of this spike, businesses and shopping websites should sell their products and services as part of their marketing strategy.
For several months in a row, several firms have seen revenues grow. Businesses may use Pinterest’s visual medium to create visuals that will pique the interest of their target audience.
Promoting specials, new items, and more using eye-catching infographics and other visual media may result in increased sales and visitors to your website.
In addition to helping consumers connect with the company’s personnel, including images of them on the company’s website may assist potential clients or customers put a face to a name.
Adding “share” buttons to every page of a small business’s website is another way to get customers talking about your brand online. These Pinterest-specific digital icons enhance the user experience on your website by allowing users to click and share content via a specialized Pinterest board.
With this in mind and other social media platforms like Pinterest in the mix, we still feel that search engines are the most effective way for most businesses to generate new leads and convert visitors into customers.
Make Pinterest Work for Your Business
You’ve come to the correct spot if you’re looking for some tried-and-true Pinterest brand marketing strategies. Up to half of those who see an item advertised on Pinterest go out and buy it!
Because of this, even one image on this social media network is well worth your time and effort for company owners. ‘ Let’s get started with these ideas!
Set up A Pinterest Business Account
You’ll first need to open a business account on Pinterest. Afterward, make certain that your profile is adjusted to fit the voice and look of your company.
Make sure your bio contains a lot of important keywords and reflects the tone of your business.
Branding Your Account
Add a board cover to your profile from your home feed. Make your Pinterest account more in line with your business by using these.
You’ll also want to choose board titles that are easy to find in search results. Try to come up with short and snappy words that are frequently searched for on a board.
It is also possible to provide more information, keywords, and hashtags in the description box.
Top Tip: By clicking on these hashtags, you may get a better sense of what your target audience on Pinterest is looking for.
To ensure that your marketing plan is even more focused, you may utilize this information to further adjust it.
Optimize Your Website Images
Make it easy for your website users to save a picture from your site to their Pinterest boards.
People are more likely to share a picture from your home page or website if the experience is simple.
The ‘Save Button’ from Pinterest may be installed to allow users who are signed in to save content to their Pinterest account with only a few easy clicks.
Rich Pins for Business
Use pins with a lot of value. The fact that they provide pricing information makes them suitable for an e-commerce site. Another option is to use “article pins” to drive traffic to your site. Recipes and instructions are included if you’re a food blogger.
Use vertical photos with a 600-pixel width and a 2:3 or 1:3.5 aspect ratio as a pro tip.
Use Canva to make Pinterest-friendly pictures if you’re having trouble with it. For Pinterest marketers, it’s a fantastic free resource that provides a wide variety of pre-made themes.
You may link your online business to your Pinterest account if you’d want to take your product pins to the next level.
In this method, consumers may “Add to bag” and pay for your items without ever leaving Pinterest when they save your pin — how cool is that?!
Now that you’ve got everything set up, you’ll need to keep up with your Pinterest activity. Your profile should be updated often with new material, and you should keep an eye on what your visitors are looking for.
As a result, you’ll be able to deliver the highest quality material to your readers.
Your brand’s memory will be enhanced by at least five pins every day. Use a scheduling service like Buffer to plan what and when you want to re-pin.
You’re looking for a way to break up your workday. It’s pointless to release ten pins at once. More people will interact with your material when it is spread out throughout the day.
Staying ‘active’ on Pinterest also means evaluating the efficacy of your present methods on a continuous basis. Find out which of your pins are the most popular by analyzing your Pinterest stats.
You’ll be able to recreate the right stuff this way.
Other Pinterest Things You Can Do
In addition, you may do the following things to get the most out of your efforts:
- Categorize your boards: When you do this, you make it easier for Pinterest users to find your pins. Not only does this result in increased engagement, but you may even score a few loyal followers.
- Find popular group boards. You can use a resource like PinGroupie to identify these boards and contribute to these communities. This is fantastic for getting your brand out there.
- Add your logo to the bottom of all your images. This helps to boost brand recognition.