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Best Time to Post on Instagram: Everything You Need to Know About the Instagram Reels in 2022! [complete Guide]

When should you publish an Instagram photo or video to maximize the number of likes and comments it receives?

If you want the most likes possible, what day of the week should you post on? Which topic has received the greatest attention?

Through the statistical analysis, we identified peak times for Instagram posting. We’ll even help you find the sweet spot between when your business is active online and when your audience is most likely to be online.

Finding the best time to post to Instagram Reels is challenging, so we analyzed over 100,000 clips to find out when people were most likely to interact with them (all times in EST, ignoring sectors)

When Is The Ideal Time To Update Your Instagram?

best time to post on instagram

The best amount of time between Instagram posts differs from company to brand. This is because each social media platform caters to a unique subset of the population with its own set of tastes and habits.

Yet, have faith! In social media marketing, success is guaranteed for those that stick to tried-and-true methods.

Posting when your audience is most active is ideal because the Instagram algorithm prioritizes newer content. This generally indicates that a more recent post will be displayed higher in the newsfeed, barring any special situations.

If you want more people to see your post, updating its date is a simple and easy approach to do so. But if you’re still keen, read on for more information on how to get free Instagram likes.

In addition, you need to have a clear idea of the outcomes you anticipate from your Instagram advertising. Is your goal to expand your customer base, get more people involved with your brand, or get more people to visit your website? How do you feel your previous posts have been received, and when have you seen the most interaction with them? Look no further than your past successes when estimating when you should be publishing generally.

When to Share Your Instagram Reels:

  • The Monday schedule is as follows: 6:00 AM, 10:00 AM, 10:00 PM
  • Time on Tuesdays: 2 AM, 4 AM, 9 AM
  • At 7 AM, 8 AM, and 11 PM on Wednesdays
  • Time on Thursdays: 9 AM, 12 PM, and 7 PM
  • Times on Fridays: 5:00 AM, 1:00 PM, 3:00 PM
  • Saturdays at 11 AM, 7 PM, and 8 PM
  • Schedule for Sunday: 7:00 AM, 8:00 AM, 4:00 PM

Instagram’s optimal time for maximizing engagement (likes, comments, and shares)

More than 30,000 business Instagram posts were analyzed to produce these results. Next, we enlisted the help of our own social team to find out what our 170,000-strong following thought of the content we were publishing.

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What Time Of Day Is Ideal For Instagram Posting?

While it is crucial to create content that will resonate with your target demographic, it is also important to know when to post that information in order to reach them during their most active periods on the social media platform you choose. The best time to upload your  Instagram business account can be determined by answering these two questions:

1. Where Is Your Target Market Located?

best time to post on instagram

As a result of Instagram’s widespread use, Instagram Reels has gained a global following. The United States has 130 million users, whereas India has 100 million and Brazil has 91 million. The number of Instagram users, despite everything, is still in the hundreds of millions.

These numbers are useful since they tell you when is optimal to post content, taking into account the time zones of your target audience. The busiest times of the day will shift significantly as a result of adjustments to local time zones.

But how can you utilize these findings to ascertain the best time to upload Instagram reels?
The first thing you should do is find your core audience. If you have an Instagram account for your business or as a content provider, you can view the locations of your followers by going to the Insights tab. To view your Instagram statistics, launch the app, go to your profile, and then choose the Insights tab.

2. When Do Most Of Your Viewers Wake Up?

best time to post on instagram

Learning the typical wake-up times of your target audience members is possible once you know where they live. Instagram is admittedly a bit disorganized on its own, so an analytics tool is helpful.

To deal with time zones, you’ll need an analytics program. While there will only be a 1.5-hour time difference between you and your audience in Thailand and India, there will be an 8-hour gap between you and your audience in North America and the United Kingdom.

What a jumble that is!

The option to schedule posts in advance is one of the benefits of using Instagram for business. Unfortunately, that’s not the case with Reels. Instagram Reels, in contrast to Instagram Stories, do not currently have the option to schedule automated posts.

One solution is to create a content calendar that takes into account the various time zones from which your audience may be seeing your material. As difficult as it may be to keep up with audiences in countries with major time differences, that is the only alternative we have for now.

Once you’ve figured out the best time to post and established a content schedule with Instagram Reels, you can utilize these additional six strategies to grow your audience and engagement.

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3. Hone In On Your Specialty

best time to post on instagram

If you want to appeal to a large number of people, you must first find your specific audience. Why would anyone care if you have an Instagram Reel? That’s more fundamental than natural ability or physical build. In reality, your unique market value isn’t even primarily based on your physical characteristics and set of skills.

To put it mildly, it’s a bit “out there,” no? Asking your loved ones what they admire most about you is a great way to get material. True authenticity is of paramount importance. Stop wasting time trying to create something that everyone else already has.

Rachel Brathen (@yoga girl) has amassed a significant following on Instagram because she is genuine and easy to talk to. She uses Instagram Stories to promote her work and talk about her yoga practice. If you follow Rachel for any length of time, you will learn that she lives on the island of Aruba, which she likes, with her doting husband Dennis and gorgeous daughter Lea Luna. You will learn things about her that you won’t learn from other influences, such as how she often says the correct thing in the wrong way or how she can’t seem to keep the lizards out of her garden.

4. Increase Content Production

best time to post on instagram

A little groan is all that was heard, I suppose. This may sound like common sense, but anyone who engages in creative work knows how difficult it can be to keep the ideas coming. Fortunately, there are instances when you don’t need to produce truly groundbreaking or humorous content in order to succeed. Instagram Reels can double as a vlog if that’s more your style.

5. Work With Other Instagrammers

best time to post on instagram

Cross-promotion is a terrific way to expand your Instagram audience and grow your business. Plus, it’s quite simple to apply. Contact a company or influencer whose target audience is similar to yours and see if they are interested in collaborating on a post or series of posts. Make sure this person is deserving of your audience’s trust if you want them to appreciate them (and they will be thinking this way when considering your pitch).

6. Develop And Take Part In Challenges

best time to post on instagram

 TikTok ‘s success with difficulties suggests the same will hold true for Instagram Reels. Taking part in a viral challenge is an easy way to spread awareness of your company and attract new customers.

7. Count On Hashtags

best time to post on instagram

Hashtags are a wonderful addition to Twitter. Creators of content on all social media platforms use hashtags to increase the visibility of their posts. However, you can’t just use any old hashtag and expect it to get traction. Find relevant hashtags for your posts and start using them. If the hashtag you use doesn’t relate to what you’re doing or what your audience is expecting, you run the danger of getting lumped in with unrelated content.

Simply put, if your post utilizes a hashtag that has nothing to do with the subject matter, people will either ignore it as spam or ignore the post altogether

Also Read: Instagram Photo Downloader: Complete Guide On How To Use The Instagram Photo Downloader!

8. Repurpose Already Existing Content

best time to post on instagram

All of your accomplishments are direct results of your ingenuity and perseverance. This is why optimizing its utilization is so important. Repurposing content is a great approach to keep your audience engaged without the burden of always creating fresh material from scratch.

Whether you’re sharing a simple “throwback” or “flashback,” if you create material for other platforms, you should consider adopting that film for Instagram Reels. You may bring your TikTok content into Instagram Reels. Instead, you may use YouTube to share your videos with the world. By reducing the length of existing videos to the required size, you may quickly generate new material for your Instagram Reels.

DayBest Times to Post on IG Reels
Monday6 AM, 10 AM, 10 PM
Tuesday2 AM, 4 AM, 9 AM
Wednesday7 AM, 8 AM, 11 PM
Thursday9 AM, 12 AM, 7 PM
Friday5 AM, 1 PM, 3 PM
Saturday11 AM, 7 PM, 8 PM
Sunday7 AM, 8 AM, 4 PM


Organizing your time effectively for Instagram posts The use of reels is a great way to connect with your present audience and gain new followers on Instagram. Time zones and the locations of your target audience determine when you should publish your content (when your audience is most likely to be active on the platform). Influencer Marketing Hub also analyzed the optimal time to publish on Instagram in 2022 and the optimal frequency of regular posts.

In any case, you shouldn’t release something without hoping for feedback. A greater audience and fan base can be attracted by increasing both the number and quality of information produced. The tips in this article will help you attract and retain a large and engaged audience on Instagram Reels.

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