Mike Repole (born January 21, 1969) is a businessman and the owner of Repole Stables in the United States. He is most known for co-founding Glaceau (the developer of Vitaminwater), which was acquired by Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which was acquired by Coca-Cola for $5.6 billion.
Mike Repole’s Childhood:
Mike Repole was born in Queens, New York, on January 21, 1969. He was the first in his family to graduate from college. He graduated with a 2.2 GPA from St. John’s University in 1991 with a degree in Sports Management. After college, he worked as a salesman for Mistic Beverages, a beverage company. He then moved to Crystal Geyser, where he rose through the ranks to become Vice President of Sales.
Mike Repole’s Professional Life:
People started his career at Mistic Beverages. He then rose to the position of Vice President of Sales at Crystal Geyser. In 1999, Repole and J. Darius Bikoff co-founded Energy Brands, better known as Glaceau, which manufactured Smartwater and Vitaminwater and is recognized for pioneering the enhanced water beverage category. The company grew quickly, earning $1 million in its first year and surpassing $1 billion in sales by 2007 when it was the most popular water brand in America. In 2007, Coca-Cola paid $4.1 billion for the company.
In 2009, Repole was elected to the board of directors of Pirate’s Booty. He helped the company grow by 300 percent in less than five years. In 2013, Pirate Brands was sold for $195 million to B&G Foods.
BodyArmor Superdrink, a sports drinks company, was launched by Repole and Lance Collins in 2011. BODYARMOR abbreviated BODYARMOR, rose to prominence in 2014 after professional basketball player Kobe Bryant invested $5 million in the firm and became its creative director. Repole presently serves as Chairman of the Board, and Bryant was the company’s fourth-largest shareholder.
In August 2018, Coca-Cola became the second-largest shareholder in BodyArmor, attempting to undercut competitor Pepsi’s stronghold on the sports drink market with its Gatorade brand. According to Nielsen data, BodyArmor is the third most popular sports drink, with expected revenues of $400 million in 2018. Coca-Cola announced in November 2021 that it would pay $5.6 billion for the remaining 85 percent of the company. In 2019, Repole acted as a financial advisor to David Portnoy on the Barstool Sports investment show “Big Brain,” alongside Jon Taffer.
Mike Repole’s Net Worth:
Mike Repole is a multibillionaire American businessman with a net worth of $1 billion. Mike gained his money as the founder or co-founder of a number of businesses, including the beverage companies Glaceau and BODYARMOR.
What He Does for A Living:
Because of his numerous business interests, estimating his actual earnings is challenging. Glaceau’s sale gave him most of his earnings. He is said to have made over $100 million from the sale of freshwater. Repole also owned BodyArmor, which had a $400 million annual revenue. He earns the majority of his income through his several business ventures.
Booty from A Pirate:
Mike bought the majority of Pirate’s Booty, a snack company, with a share of the revenues from the Coca-Cola sale in 2009. In 2014, the brand was purchased for $200 million. He wasn’t done yet, though!
Mike went on to co-found BODYARMOR, a beverage company. In 2014, Kobe Bryant became an investor. Kobe is said to have bought a 10% stake in the company for $6 million. At the time, the brand’s annual sales were less than $10 million. BODYARMOR had revenue of $400 million in 2018. The following year, Coca-Cola called again. Coke spent $2 billion for a minority stake in the company this time. The value of Kobe’s ten percent stake grew from $6 million to $200 million. In November 2021, Coca-Cola paid $8 billion for a majority stake in BodyArmor.
Among the athletes who have backed BODYARMOR are Mike Trout, Megan Rapinoe, and Trae Young. Like he did at Glaceau, all endorsers and many employees have won stock in the company.