Top Gun: Maverick keeps reaching new heights. The Tom Cruise motion is currently the most-watched movie on Paramount+ worldwide.
Top Gun: Maverick broke the previous record-holder, Sonic the Hedgehog 2, by 60% when it made its streaming service debut on December 22. The 1986 original movie’s viewership climbed by 400% thanks to the sequel, and the Mission Impossible franchise had an increase of almost 140%.
The overwhelming success of this movie in theatres, on digital platforms, and now in streaming is undeniable evidence of the effectiveness of Paramount’s multi-platform release strategy, according to Brian Robbins, president, and chief executive officer of Paramount Pictures and chief content officer for movies and kids & family at Paramount+.
With Top Gun: Maverick and all of our 2022 releases, our company has finally discovered the benefit of the varied windowing that streaming offers to boost a movie’s general performance.
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Maverick, the first Top Gun film, launched into theatres in May to immediate critical acclaim. On Rotten Tomatoes, the film scored a stellar 97% rating, and the audience gave it a 99% approval rating. The sequel brought in US$1.48 billion globally and scored a rare A+ on Cinemascore. Cruise’s biggest hit to date, as well. Now available for viewing on Paramount+ is Top Gun: Maverick. Read our evaluation here.
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