If you want to judge a movie’s financial performance, you shouldn’t look solely at its box office take. With box office receipts and ancillary revenue from VOD to DVD and TV combined to provide the full story, the exact cost of a film is revealed. Deadline is replicating our Most Valuable Blockbuster tournament, using data drawn from seasoned and trusted sources, to get close to that enigmatic end of the equation.
Dawn Of Justice was Zack Snyder’s follow-up to 2013’s Superman film Man Of Steel. Although the film’s position at No. 13 isn’t anything to bemoan, you can’t help but wonder what would have occurred if the film had been more enjoyable to watch and less dour. This is the first live-action film to include Superman and Batman, DC Comics’ two best-known characters.
Following the events of Superman: Dawn of Justice, the citizens of Gotham City, led by Batman, held Superman responsible for the devastation he caused during his battle with General Zod. When it came to Ben Affleck’s performance as Batman, there was a lot of doubt as to whether or not he would be a good one. He had good chemistry with Henry Cavill‘s character, although their animosity for one another persisted throughout the film.
It lacked humor, and where was the Heat coffee shop scene that would have let the protagonists talk and try to understand each other and perhaps find a compromise? Aside from Jesse Eisenberg’s Lex Luthor, who was easily the most obnoxious villain to appear in a superhero film to date, the absence of irreverence and good times are the hallmark of the Marvel movies hampered Batman V Superman’s box office results significantly. What was the movie’s box office tally? What do you think?
The Box Score:
This is the second-worst decline in history for a major superhero film, after only 2003’s ‘Hulk’ – the only one worse than ‘X-Men Origins: Wolverine’
Batman v. Superman: Dawn of Justice, directed by Zack Snyder, had a record-breaking opening weekend at the box office, grossing $166.1 million in North America and $422.5 million globally, making it the most successful comic book film ever released.
In its second weekend, the Warner Bros. tentpole was overshadowed by scathing reviews and a lukewarm reception from the audience. After opening with $51.3 million, Battle of the Superheroes had its box office decline by 69%, making it the worst-performing superhero film ever. Only 2009’s X-Men Origins: Wolverine, which also sank by 69 percent, shares this unfortunate distinction. Only one other recent superhero film, 2003’s Hulk, has performed worse, with a drop of 70%.
Despite BvS’s second-weekend demise, Warner Bros.’ past Batman and Superman films have also seen the steepest declines. Man of Steel, Snyder’s previous Superman film, saw a 65% drop in box office receipts.
BvS isn’t the only comparison that doesn’t favor BvS: On its second weekend, Deadpool made $56.5 million in domestic ticket sales, which is more than BvS earned in its first weekend of $132.5 million, and it lost only 57% of its viewership. Dawn of Justice has already outgrossed Deadpool in the United States, but that’s not the case in other countries.)
As a result, how should the BvS decline be interpreted? Big tentpoles that fall more than 62 or 63 percent are generally unwelcome by Hollywood studios. When this occurs, studios take it as a warning sign. Although the final Harry Potter picture suffered a 72% drop in 2011 and the three Twilight films saw a 69% to 70% drop in 2011, there are some notable exceptions. The Box Score 872.7 million USD
Weekend Box Office
|Batman v. Superman||$51.3M||$260.4M||4,256||2|
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The Bottom Line:
For DC Comics, the tone of Batman V Superman has shown them many things they need to change. According to a rumor, they’ll be incorporating those teachings into Justice League, DC Comics’ upcoming superhero mash-up. But if you can learn a painful lesson and yet come out on top, it’s not a bad thing at all. When Batman V Superman premiered in March, it was on one of the most screens ever assembled throughout the world.
The film cost a whopping $260 million and had a $166 million opening weekend, making it one of the greatest opening weekends in cinema history. It’s difficult to appraise the film without thinking how much bigger its $873 million global revenue may have been if it had only worked in some humor and not been so persistently grim because of the terrible reviews, which led to a precipitous dip in the second weekend. To sustain the business after the launch weekend and reach a billion dollars would have required little effort.
The domestic gross for Batman V Superman was $330 million, with $447 million coming from other countries and $95 million coming from China. Many other movies would have applauded the picture for bringing together such legendary characters at such a high production and marketing expense, but this film simply didn’t live up to the hype. Net profit for Warner Bros. was $105.7 million, with a Cash Cash Return of 1.18 percent. Then again, what if…?