Dasani Water Controversy: Why Do People Hate Dasani? Memes Galore as Controversial Bottled Water Remains Unsold During Hurricane Ida
Coca-Dasani Cola’s subbrand focuses exclusively on the bottled water market. In 1999, the company released the product in the United States as a competitor to Pepsi’s Aquafina brand of bottled water.
In the United States and a select number of other nations, Dasani has proven to be a popular and profitable product. The brand, however, flopped in the UK.
Due to high amounts of bromate, Dasani bottled waters were removed from UK stores in 2004. Due to the potential carcinogenic effects of bromate over time, this prompted Coca-Cola to recall over 500,000 bottles across the country.
It was stated in 2012 that Dasani‘s planned expansion into Europe would have cost roughly £70 million, thus Coca-Cola scrapped the idea.
The public’s opinion of Dasani has declined so much over the years that a picture of unsold Dasani bottles during Hurricane Ida became viral on Twitter.
Why Do People Hate Dasani?
Consumers and the media have called Dasani a “rip-off” because it is essentially just filtered tap water with added minerals for taste.
Dasani’s controversy in the UK
Bromate was found in extremely high concentrations in Dasani’s water. However, in 2004, numerous UK media publications revealed that Coca-Cola was selling “glorified tap water,” sparking even more criticism.
Three weeks following the brand’s launch in the UK, this news made front-page headlines across the country. The episode “Mother Nature’s Son” from the British comedy Only Fools and Horses from 1992, in which Del Boy tries to market bottled water, was cited as an inspiration.
The renowned beverage company reportedly lost $25 million due to canceled deals and the launch advertising campaign, as reported by The Guardian.
Fake News that Affected Dasani
Several persons who drank Dasani were hospitalized after it was reported that a parasite had been discovered in the water. This misinformation spread in 2017 and 2018. However, Coca-Cola later denied the reports, saying they were incorrect.
Microplastic Contamination Study
Studies done in 2018 and 2019 revealed that the majority of bottled water did, in fact, include microplastics and microparticles in them. Water from high-end brands like Aquafina, Dasani, and Evian was included in the research as well.