Even though Kim Kardashian and Kanye West are no longer married, they remain business partners.
To commemorate the debut of her Skkn by Kim skincare product line. She revealed on Instagram Tuesday that she couldn’t have started the company without her ex-husband, who was a major part of its development.
The Box Shapes and Even the Text Were All His — Just Like Skims,”
It would not have been possible without Kanye West, Kim Kardashian, 41, said on Instagram Stories.
We came up with the new name after he brought in his team and introduced me to Willo [Perron], the creative director. The box shapes and even the text were all his — just like Skims,” says the author.
The 45-year-old rapper, a famed perfectionist, oversaw the development of Kardashian’s new cosmetics, which come in sleek spherical and cylindrical containers in her (and West’s) favored neutral color palette.
This First Set of Packaging Was Horrendous
This first set of packaging was horrendous, as I’m sure you can imagine.” As soon as Kanye entered the room, he said, “This is not it.” As the founder of Skims recalls, “He was correct.” It’s safe to say that “packaging is his thing.”
Following her divorce from Kanye West, with whom she has four children, Kardashian stated last year that she would be taking down the websites for her KKW Beauty and KKW Fragrance lines and rebranding them.
Days after her divorce was finalized in March, the actress changed her social media handles to reflect the change in her marital status.
A Close Friend of The Kardashians Told Page Six Style that The Yeezy Designer
Last summer, however, a close friend of the Kardashians told Page Six Style that the Yeezy designer “helped come up with the new name” for her beauty line, in addition to assisting with the packaging and branding of the products in question.
Rebranding was really about streamlining her empire and making it easy for her customers to shop, she remarked in April.
“I was really sorry that the consumer had to go from KKW Beauty, then KKW Skin, then KKW Fragrance – that’s shipping expenses at three different websites.'” Finally, do you understand what I mean by “Skims”? As a result, I only wanted one beauty brand,” Kardashian explained on the podcast “Not Skinny But Not Fat.”.